PowerDirect Hires Former Valassis/ADVO Executive Mike Hiskett as New VP of Sales

Newport Beach, CA, April 30, 2010- PowerDirect Marketing has appointed Mike Hiskett as Vice- President of Sales for its Front-door Marketing & Media Services division.

Mr. Hiskett has over 20 years of experience in the direct marketing & media industry.

Prior to joining PowerDirect Marketing, he served as Regional Vice President of Sales, Southwest region, for Valassis/ADVO, one of the nation’s leading marketing services companies. He managed a team of 125 sales and marketing executives, and was responsible for revenues of $280 million.  Mike’s major accounts included Safeway, Albertsons, PetSmart, 3-Day Blinds and DIRECTV.

“A strategic thinker and skilled problem solver, Mike has a track record in building strong management teams, effectively leading his staff through challenging business environments, driving positive organizational change, and launching successful new business initiatives,” says Jami Delperdang, Sales Development Executive for ADVO. For example, Mike successfully launched a Southern California weekend program, which added $65 million in annual revenues.

Bill Borneman, CEO of PowerDirect, states, “With PowerDirect’s continued growth in our core front-door media business and expansion into new services including co-op flyer delivery and product sampling, Mike Hiskett’s extensive sales leadership experience in direct response will prove invaluable. We are excited to add an advertising media executive of Mike’s caliber to lead our sales team.”

About PowerDirect

PowerDirect is the market leader in “Scientific Front-Door Marketing”. The company’s services include Jumbo Specialty Door hangers, PowerShopper™ Co-op Polybags, PowerSampling™ Sample & Coupon Delivery, Real-Time Personalization™ (RTP) and Targeted Direct Mail. PowerDirect utilizes targeted consumer profiling and geo-targeting, provides nationwide distribution, and offers guaranteed delivery auditing via GPS technologies. PowerDirect’s clients include major advertising agencies and Fortune 500 companies including Verizon Wireless, Kohl’s and McDonald’s.  For more information about PowerDirect, please contact info@powerdirect.net.

CONTACT INFORMATION
PowerDirect
4700 Von Karman Avenue, Suite 100
Newport Beach, CA   92660
www.powerdirect.net
800-517-9227 

MEDIA CONTACT:
Barry Gilbert
949-253-4807
bgilbert@powerdirect.net