From PowerDirect:
PRECISE TARGETING of your door hanger campaign for profiling, post-analysis and predictive modeling:
Demographic Filters: Based on census data such as age, income, ethnic groups and home value
Prizm Clusters: Segmentation based on general lifestyle and behavior
ConneXions Clusters: Segmentation based on communications/telecom related lifestyle/behaviors
MRI Audit: Based on lifestyle preferences; used for market prioritization, media strategy and creative
Convergence Audit: Specific product usage, expenditure data, customer satisfaction and purchase intent
Additional Specialized Tools include P$ycle, Nielson, Simmons, Experion, Polk Profiles and more.
CREATE CUSTOM PRE OR POST-CAMPAIGN PREDICTIVE MODELS based on current customer lists or
campaign response and conversion data:
• Identify Your Customers Upfront: From a random sample of your current customer addresses, we can
help you find out exactly who your customers are and design a pre-campaign predictive model.
• Design Post-Campaign Predictive Models: Based on post-campaign response tracking, we can help you
create models around CPM, CPL, ROI, GeoDemographics and/or marketing trends.
PowerDirect analytical tools clearly distinguish us from our competition and redefine door hanger advertising as a
precisely targeted marketing alternative. Contact us for more information.
PowerDirect
The Science of Front-Door MarketingTM
4700 Von Karman Avenue, Suite 100
Newport Beach, CA 92660
info@powerdirect.net
877-737-8977
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