PowerDirect was recently cited in an article on Portada-Online.com, a leading source for Latin marketing and media.

The article was about product sampling to Hispanics.

In it, we identified 5 best practices:

  1. Why direct-to-door is more effective in Hispanic sampling versus direct mail
  2. How the economic downturn has resulted in more consumers (including Hispanic ones) making purchase decisions before they go shopping
  3. The value of sampling to introduce new immigrants to your brand
  4. Why you should identify cultural differences between different Spanish speakers from different countries
  5. The importance of targeting to minimize sample waste

Check out the article here.