Wondering how to increase the response for your direct response marketing campaigns? Consider these helpful hints and tips.
7 Door Hanger Marketing Secrets to Eye-Popping ROI
We all want marketing that works. Good marketing motivates customers [...]
See What’s Missing from Your Traditional Mass Media Advertising Campaign
We analyzed common mass media campaigns based on 5 factors: trust, targeting, audience, reach, costs, and response rates. Find out which one came out on top!
Marketing Under Pressure: If It’s Not Measurable, Don’t Ad-Spend It
The best high-pressure marketing is lower cost, high impact, hyper-targeted, and easily measurable. Here’s the best way to achieve that, plus three other options.
Targeting Through Direct Marketing: How to Reach an Audience that Wants to Hear from You
Find out how to reach your audience by targeting through direct marketing. Learn types of targeting and how to use data effectively.
When Your Target Audience Absolutely MUST Hear About Your Big Product or Service Launch…
How to ensure everyone in your target demographic knows about your new product, service area, or upcoming event. Use a brand ambassador marketing campaign.
Why Coupons Work, and How to Maximize Response
Did you know that 90% of Americans still use coupons? That’s not something you can just ignore. But, as a marketer, you need to use them in a way that delights customers while also growing your revenue.
The Single Most Effective Media for Out of Home Advertising
Out of home advertising is the only traditional ad media that’s still growing. Here’s the single best form of OOH advertising – it’s not on any of the lists.
Fake Marketing vs Real Marketing – How to Stop Online Ad Fraud from Decimating Your Marketing Budget
How Much Is Your Company Spending Just to Get Your Ads SEEN (Let Alone Clicked On)?
Secrets of Audience Targeting that Lead Straight to Their Front Door
Over 4000 audience targeting demographic variables and categories can bring your company to the front door of your very best customers and prospects. Learn about how Power Direct utilizes audience targeting to get you the best results.
Top 10 Sneak-Attack Strategies for Beating the Competition Using Front Door Marketing
The battle for new customers is raging! Here are 10 ways to sidestep the battle, get your marketing right in front of your customers, and grow your business.