Again, delivery is the foundation of any physical marketing campaign. It is job number one. Without distribution, nothing else matters, including the offer, call to action, graphics, headline, design, or anything else.
That’s why we take door hanger distribution so seriously, and have created a robust auditing process unlike anything else you can find.
Our quality control process uses three levels of auditing.
First, each delivery crew is supervised by a trained professional who has been doing this for a long time. A bargain-rate delivery service might tell you that ‘babysitting’ delivery crews is a waste of money. But we don’t think so, because your campaign should be delivered 100%, not 80%, not 90%.
Second, another manager works off-site and monitors door hanger distribution data as it happens, and can contact the on-site supervisor at any time.
Lastly, the quality control auditor drives around to visually verify distribution each day of the campaign.
And that’s just the auditing component. We also have other quality control safeguards in place.
You already heard about our GPS tracking, iVerify, and the clickers used by the crew members to note their exact location – latitude and longitude – each time they deliver a door hanger. Beyond that, we also don’t let any crew members work alone. All our crews work in pairs.
And that’s still not all. Each crew member has a vest and ID badge, and the crew is photographed every morning before delivery starts. You can find out exactly which person delivered to each address. And, door hangers are hand counted multiple times per day, so the number that should have been delivered actually IS delivered.