Door hangers are distinct from every other form of media. And that’s just the main reason to use them.
That distinction is best expressed in one word:
Distraction. Or, the lack thereof.
Every other form of media advertising brings with it increased distraction. Some forms of media, the amount of distraction is so great that just getting your ads seen is considered an accomplishment, which is why they measure ‘impressions’ – the number of times your ad shows up. Then, you have to wonder how many of those impressions actually got seen when put up against all the distractions of social media in particular, but also other forms of online marketing.
Television, email, radio, direct mail, billboards, and most other forms of marketing media also require you to look for powerful ways to overcome distractions from the same media.
With front door marketing – the official term for door hangers – your advertising has virtually zero distractions. Your impressions will almost equal your number of actual views, meaning just about everyone who gets a door hanger will look at it, because it’s the only thing on their front porch. It feels like a package, a special piece of mail, and so it will garner extra attention, even more than direct mail.
So if getting seen is a priority, flyers are one of your best options, especially when distributed in conjunction with other forms of marketing media, each of which do have their merits.
Beyond being one of the few places with no distractions, front door marketing offers a terrific way to deliver relevant, high value offers to hyper-targeted customers and prospects.
You can use door hangers to run all sorts of campaigns, including:
- Customer acquisition
- Customer retention
- Market expansion
- Counteracting competition
- New product launches
- Grand openings
- New product trials
- Traffic generation
- Production and brand awareness
- Customer loyalty
Door hangers get attention. When used to send out a targeted, relevant marketing message or offer to a well-considered demographic, door hanger distribution is a great way to ensure a strong return on investment.