Working with an Experienced Partner Sets the Foundation for Success
Handled with skill and technology, today’s front-door marketing campaigns are able to generate results faster than most other media. In fact, with a highly-efficient distribution system in place, speed-to-market can be maximized with campaigns frequently executed in a 10-14 day timeframe. Now that’s a fast track to results, which can be tied to a range of client metrics or priorities.
There are a number of ways to measure success and it’s important to determine those criteria up front. Frequently, the ultimate goal is redemption of a promotional offer, however front-door marketing can and does serve a variety of purposes. It can be used to generate traffic, provide loyalty incentives, increase awareness or reinforce branding efforts; it is an ideal component to an acquisition, retention or ‘re-activation’ program.
The medium also works well to reinforce a position when a company is expanding or finds itself going head to head with the competition. New product launches and trial programs can be targeted with pinpoint accuracy, getting information and product into the hands of those most likely to respond. Response-driven mechanisms like coupons, toll-free numbers and drive-to-web incentives are popular and effective – made even stronger by working with a skilled, trusted front-door marketing partner.
Meeting marketing goals effectively – while communicating a strong sense of brand – is a top mandate for national and regional businesses, and is well-supported by delivering a high-quality message of value to a very precise target. Are you defining metrics and moving quickly to engage your best prospects? Are you teaming up with an experienced and knowledgeable front-door marketing partner that knows the ins-and-outs of deploying a successful campaign?