PowerAnalytics is a proprietary system built by Power Direct that is specifically designed to pinpoint optimal delivery strategies for front-door advertising. The application is based on a custom developed GIS-based platform to bring a broad range of essential market data such as demographics, lifestyle segmentation, consumer behavior, consumer buying power and ethnicity from various sources including Nielsen Claritas, Experian, Simmons, US Postal Service and others into a unique unified analytical application to ensure the selection of the most effective delivery strategies. The system is also fully integrated with iVerify such that delivery strategies flow seamlessly to the operations team to ensure accurate tracking and management of the front-door delivery plan.

For more information about our profiling and targeting capabilities, please contact a member of our Business Development team via our Contact Us page.