Reaching the Right Prospect Where They Live
High-quality physical media, eye-catching creative and an attractive offer are essential factors in the world of direct marketing; however reaching the most appropriate targets is the key to success – and perhaps the most tangible advantage of front-door marketing. After all, a great offer presented skillfully means little if it doesn’t get into the right hands…
Proper data research, analysis and application are essential factors in direct marketing, representing a proven analytical approach that dramatically impacts success rates. Thoughtful analysis enables development of target groups that consider not only who your prospects are, but where they live and the likelihood that they will purchase a particular product or service.
With PowerDirect, this deeper level of analysis goes into every front-door marketing campaign, identifying the best prospects for a client’s product or service and then using that information to develop the best distribution strategy. Geo-demographic clustering information along with other sophisticated data is used to identify and segment the best prospects. These groups can be targeted in much smaller units, using “block groups” of about 400 households rather than entire zip codes. Further, advanced mapping technologies enable detailed visualization of the delivery area, supported by GPS technology that verifies the when and where of delivery execution.
Are you taking advantage of sophisticated targeting tools – and reaching the best prospects with the right messages delivered directly to their front door?