Verizon Wireless

Agency Partnerasdfasdf12345: Ogilvy
Markets: Southeast, Northeast

Ogilvy approached us with a list of existing target custom addresses and key expansion areas. We were able to target block groups in the Southeastern and Northeastern United States with a high density of both groups to plan highly-efficient distributions.

We personalized creative based on the market by swapping out the subtitle and featured image on the front of the door hangers with locally-relevant terms.

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The result was 3X their average response rate from direct response marketing and successful launch of their 5G service.