Mass retailers like Kohl’s, Macy’s and Target are looking to move summer merchandise fast to make way for their fall offerings. In addition to slashing prices, retailers across the country are attracting customers out of the heat and into their cool, air-conditioned stores with front-door marketing. So what are your customers waiting for? Help them decide that it’s time to pick up that super cute bathing suit they wanted back in April, not only at a sale price but perhaps at an even deeper discount in the form of an attention-grabbing coupon right on their doorknob.
With a high-value retail offer waiting at the front door, brands have the opportunity to get the attention of parents who are busy juggling summer activities and priorities. And while more families are taking ‘staycations’ to save on gas and lodging, that doesn’t necessarily mean they aren’t trying to beat the heat in the latest summer fashions and accessories. With a big need for shorts and tank tops but little room for big splurge, consumers are looking to brands that appreciate and respect their position. Retailers must in turn attract consumer dollars more creatively and at every strategic opportunity.
Front-door marketing can be executed quickly and easily to drive response with a compelling offer that gets consumers to act. With a start to finish timeframe of as little as two weeks, retailers can have their branded message delivered to the front door of some of their best and most promising customers.
What are you doing to get shoppers into your store during the lazy days of summer?