DATA ANALYTICS

From hyper-accurate targeting to collection of new, custom information for your lead generation and marketing efforts, data analytics is at the heart of everything we do. 


Our California office employs a full-service, data analytics and descriptive response modeling team.

Targeting

We use a proprietary targeting process. Using this software, we can direct your message to specific audiences at the block-group level — a more targeted method than most alternative delivery providers.

Learn more about how we target campaigns for industry-leading results.  

Custom data services 

Our abilities transcend traditional ad targeting capabilities to determine where your best prospects live — down to the exact streets. Sometimes, available data sets don’t get the job done. Outdoor placements are too broad and wasteful. Digital targeting reaches the person, but only online. 

All of the strategies below are used to guide our industry-leading front door marketing campaigns. We reach the right people with a message they can’t-miss at a place they can’t skip. 

In-person Data Collection

Collect ground-level data through professional door-to-door surveys or our highly-trained auditors. Penetrate new developments before the competition or gain an advantage through in-person discoveries not available through traditional data providers. 

Which houses have competitor’s satellite dishes? Which addresses have in-ground pools? 

Descriptive Modeling

Identify the key attributes that define your audience and develop targeted lists with market profiling, or determine messaging tactics based on specific personality traits with cluster analysis and personality profiling.

Predictive Modeling

Maximize ROI by identifying candidates who are most likely to react to a targeted communication with target selection, or measure the likelihood of a specific audience to stop giving, buying, or participating with flight risk analysis.

List Services

Consumer Data — we work with a continually-updated national database of more than 250 million consumers from one of the nation’s most reliable compilers.

Business Data

Our national business file contains more than 14 million triple-verified records with 22 million contacts.

Specialty Data

For instances when a more specific level of data is needed — “women aged 30 to 50 who shop at specialty retail stores” for example – we’re able to incorporate specialty data to craft ultra-targeted marketing programs.

Life Event Data

Our life event databases contain lists such as new movers, new homeowners, expecting parents, and more.

Strong Saturation

If you’re looking to achieve saturation postal rates but don’t want to mail every household, Strong Saturation is the perfect solution. Eliminating poor prospects from a mailing list, yet maintaining saturation postal rates is a great way to boost ROI.

Custom List

Our databases exceed 650 million records. If there is a list out there that we are not able to find for you, we can create a hybrid list to fit your needs and maximize the effectiveness of your campaign.

Try an experiential marketing campaign

Beyond cultivating America’s top brand ambassador talent, Power Direct prioritizes data collection, metrics, and reporting so you’ll have quick insights into the impact of experiential marketing efforts. 

We can create and implement ideas from the ground-up. So whether you’re having trouble planning your campaigns (including selecting events) or just need more on-the-ground human resources you can rely on, we’re ready to help.

Brainstorm with an experiential marketing consultant:

Get in Touch