FRONT DOOR MARKETING

DOOR HANGER TARGETING

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Go beyond traditional targeting methods to identify the exact streets where your most valuable prospects live.
Whether your campaign consists of 25,000 or 5,000,000 deliveries, you can be assured that you’ll reach the correct households. 

Power Direct employs a full-service, data analytics and
descriptive response modeling team based in California. 

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Our proprietary process combines the world’s best datasets
with human-led analysis to create custom-targeting down to the
block group level. This means more efficient campaigns with
better results than traditional advertising campaigns. 

Address-specific 

Traditionally, door-hanger distributions saturate demographically-targeted block groups or neighborhoods. However, with our custom data services , we’re increasingly able to target distributions down to the exact address of key prospects. 

Descriptive Modeling

Identify the key attributes that define your audience and develop targeted lists with market profiling, or determine messaging tactics based on specific personality traits with cluster analysis and personality profiling. It’s hyper-targeting that’s unavailable with traditional data sets, and it produces improving results campaign after campaign.

Predictive Modeling

Maximize ROI by identifying candidates who are most likely to react to a targeted communication with target selection, or measure the likelihood of a specific audience to stop giving, buying or participating with flight risk analysis.

Power Analytics

Our proprietary system pinpoints optimal delivery strategies for front-door advertising. The application is based on a Geographic Information Based (GIS) platform to combine a broad range of essential market data such as demographics, lifestyle segmentation, consumer behavior, consumer buying power, and ethnicity from various sources.

Our proprietary process combines the world’s best datasets with human-led analysis to create custom-targeting down to the block group level. This means more efficient campaigns with better results than traditional advertising campaigns. 

Address-specific 

Traditionally, door-hanger distributions saturate demographically-targeted block groups or neighborhoods…

However, with our custom data services, we’re increasingly able to target distributions down to the exact address of key prospects. 

Descriptive Modeling

Identify the key attributes that define your audience and develop targeted lists with market profiling…

or determine messaging tactics based on specific personality traits with cluster analysis and personality profiling. It’s hyper-targeting that’s unavailable with traditional data sets, and it produces improving results campaign after campaign.

Predictive Modeling

Maximize ROI by identifying candidates who are most likely to react to a targeted communication with target selection…

or measure the likelihood of a specific audience to stop giving, buying or participating with flight risk analysis.

Power Analytics

Our proprietary system pinpoints optimal delivery strategies for front-door advertising…

The application is based on a Geographic Information Based (GIS) platform to combine a broad range of essential market data such as demographics, lifestyle segmentation, consumer behavior, consumer buying power, and ethnicity from various sources.

A few examples of potential data categories are:

Household density
Median age
Median household income
Household dwelling type
Competitor footprint
Consumer expenditure variables including cable/video, high-speed internet, security management
% of ethnic population (Hispanic, Asian, African American, Asian Indian, other ethnicities)

Get a Taste

We’ll draw up a free sample campaign with examples of creative, targeting, distribution plans, pricing, and more. Use what we create and take credit at your next meeting.

Let’s Create