Partner, VP of Business Development, and Co-Founder
Ed Dryden is a pioneer and industry leader in front door marketing services. Ed co-owns Power Direct Marketing, LLC and serves as one of the company’s Vice Presidents of Business Development from its headquarters in Mission Viejo, California. Ed started building Power Direct’s client base in 2002, serving as a Senior Account Manager and then Director of Sales. In 2014, Ed and partners – Ann Marie Dryden, Scott Grier and Tom Ling – purchased the company.
“We really grew the company from the ground up. Today, we have some employees that have been with us for 10 plus years. We have a lot of good talent, a lot of good people, and a lot of emotionally mature people. We hire for passion and train on the little things.”
Ed oversees business development, project strategy, data mining and analysis, and customer service for the company. He has an extensive record of success in the marketing and advertising industries, specializing in front door marketing that continues to surpass digital marketing in results. In 2018, under his leadership,, Power Direct Marketing delivered more than 16.6 million media pieces for clients nationwide. Ed received his Bachelor’s in Finance with a minor in math from the University of San Francisco, where he played baseball.
“The majority of my day-to-day involves client-facing interactions. Many of our clients are Fortune 500s with internal resources that we use to learn their brand and messaging. We build relationships much like a sales person would. We create our projects based on a complex dataset and media recommendations to meet our client’s specific need. I’m very technical and number savvy but I have a creative component that is important to advertising, too. I spend a lot of my effort on the data side, because numbers always tell a story.”
Ed lives in Orange County with his wife, Ann Marie, and their daughter Mai. For fun, Ed enjoys staying fit andwoodworking, but still turns to math, creating spreadsheets to analyze absolutely everything, from Mai’s college options to football stats. Both scared and excited about facing an empty nest, Ed is filling his time with his two pups, Daisy, and newcomer Olive.