Targeting + Analytics

Our reputation is based on the quality and reliability of accurately delivering targeted front-door media nationwide. So whether your campaign consists of 25,000 or 5,000,000 front-door media products, you can be assured of reaching the correct targeted households.

Power Direct employs a full-service, data analytics and descriptive response modeling team.

We use a proprietary targeting process. Using this software, we can direct your message to specific audiences at the block-group level—a more targeted method than most alternative delivery providers.

Address Specific

def. used to describe a product or service that is intended for a particular address rather than a community as a whole

Traditionally, door-hanger advertisement deliveries saturate demographically targeted block groups or neighborhoods. However, the market is gradually increasing deliveries of address specific targets to connect with non-subscribers or maintain customer retention.

Descriptive Modeling

def. defined as a process used in descriptive analytics to predict how likely a customer is to exhibit a specific behavior in the future. Descriptive analytics is the area of data mining concerned with forecasting probabilities and trends.

For clients that already have good quality customer profiles or those for whom past Power Direct programs have yielded useful response data, our data services can develop predictive and descriptive models of expected response. Thus, each subsequent program becomes more accountable and reliable for the planning purposes.

Power Analytics

def . Power Direct’s proprietary system the specifically pinpoints optimal delivery strategies for front-door advertising. The application is based on a customized Geographic Information Based (GIS) platform to bring a broad range of essential market data such as demographics, lifestyle segmentation, consumer behavior, consumer buying power and ethnicity from various sources.

A few examples of potential data categories are:

  • Household density
  • Median age
  • Median Household Income
  • Household Dwelling Type.
  • Competitor Footprint
  • Consumer expenditure variables including:
    • Cable/Video expenses
    • High-Speed internet expense
    • Security management expense
  • % of ethnic population (Hispanic, Asian, African American, Asian Indian, other ethnicities)

Do you want measurable results for your business?

We’d love to talk about how we can customize a front-door marketing campaign for your products or services.