Why Door Hangers Have More Value Than All Other Media

What makes a marketing campaign valuable and worth investing in? While your campaign goals can vary, the endgame is revenue, either immediately or sometime down the road.

That’s why the most valuable marketing strategies are the ones that generate the highest percentage of response. And to get the highest possible response, you need your marketing to get seen.

This is why door hanger distribution has unparalleled value, because it maxes out both of these qualities.

With door hanger distribution, your campaign will get seen by just about everyone you send it to. We’re talking nearly 100% impressions. And, it also earns higher response rate percentages because of its unique qualities.

So, you may be tempted to ask, “How much do door hangers cost?” But before you pitch your team for a budget allocation, you should first understand the true potential power of such a campaign.

What makes door hangers so valuable?

Door hangers get delivered to the front porch. Not the mailbox, and not through some form of media that can be turned off or ignored. On the front porch, there’s no competition for attention. Your door hanger is it. Standing alone.

In a world where people are bombarded with more advertising than ever, there still remains a place where your ad will be the only one seen in that moment.

Here are a few more reasons flyer distribution delivers such high return on investment, especially when you use the extra durable and larger sized versions offered by Power Direct and when targeted toward a specific audience:

It demands attention
Recipients feel special when they see it
There’s plenty of room for copy, graphics, multiple ways to respond
Door hangers are easily trackable for direct response marketing strategies
Power Direct offers verifiable delivery to your pre-selected targets
You can customize the shape of the advertisement
It gets seen by nearly every recipient
Waste is reduced because of enhanced targeting capabilities that allow you to only deliver to the absolute best prospects.
The unique media allows time to look at and consider your offer due to fewer distractions

When you compare these benefits of door hanger distribution to other forms of media and advertising, the advantages of front door marketing become clear. And that’s not to say other forms don’t have their place, too. They absolutely do. But in terms of value — bang for your buck — it’s hard to find a marketing channel that delivers a better return for your money than this one.

Direct mail vs door hangers

You can target pretty well with direct mail, but what you can’t do as well is verify that all your advertising pieces got delivered to the correct addresses. Especially if selecting something like certain zip codes using EDDM (every door direct mail), you’re relying on the postal carrier to follow through on your behalf.

With door hanger distribution through Power Direct, our teams visually confirm that the door hangers have been correctly placed. And you can track the flyer distribution process in real time.

Besides all that, you’ll get higher-quality impressions than with direct mail, due to the lack of competition for attention. With mail, your campaign also has to compete with bills, other marketing pieces, and other mail. Lots of people just toss the mail they don’t want without even opening it.

A door hanger is more like a postcard — even if you toss it, you will look at it. But unlike a postcard, the door hanger won’t get lost in the mix with all the other mail.

Its unique presentation, larger size, and special delivery location calls attention to it that can’t be replicated by anything in the mailbox.

What does a campaign cost?

Get a custom-built sample campaign with real targeting data, ad creative, cost estimates, and distribution plans.

Use the Project Estimator

Digital media vs door hangers

With just about any form of digital advertising, the recipient can quite easily scroll past, ignore, skip, or delete the marketing they encounter. And they can do so in a very short time, before even considering your offer.

With physical, tangible door hangers greeting you on your front porch, there’s simply no way to get past them. You have to look at it. You have to pick it up and carry it in your house. You must decide what to do with it.

Plus, the unique presentation of door hanger distribution increases the chance that the recipient will show it to other people who may live in their house.

Radio and TV vs door hangers

Radio and TV are particularly difficult to target effectively to your audience. Even on niche channels, you’re still blasting out marketing to the whole audience, many of whom will not have any use for what you’re selling. And on top of that, it’s very easy to change the channel.

Programmatic OTT? You’re still running into massive measurement discrepancies.

Radio and TV are about volume. Get enough eyeballs or ears in the vicinity of your ad, and you’ll get some penetration into that market.

With door hanger distribution, you can target much more effeciently based on numerous demographic and psychographic data points, as well as your own customer data if your campaign is going to previous customers.

Billboards vs door hangers

Billboards get tons of impressions. But only for about two seconds. Because…people are driving. Well-positioned billboards near intersections with long red lights can get more attention. But billboards also rely on the customer to remember to act on what they saw, which is hard to do while you’re driving. You’re relying on repetition — seeing the same ad every day — and hoping it makes a strong enough impression to influence future behavior.

With door hangers, they can pick it up and stare at it as long as they want. If it’s relevant to them, and even more if it’s personalized, your chances of this happening go through the roof. This is the power of door hanger marketing.

The most valuable advertising media?

The other great thing about the relatively efficient door hanger distribution cost is that you can scale your campaign up or down within a very wide range.

You can send small campaigns to just a few thousand carefully selected prospects. Or, you can send millions of door hangers across neighborhoods, towns, and suburbs, all around the country.

With the highest possible impressions combined with an engaging and compelling presentation, door hangers get seen more than any other form of advertising, and they inspire the highest response rates.

So don’t worry about how much door hanger delivery costs. Ask yourself how you’re going to spend that performance bonus.

Get a custom-built sample campaign with targeting data (yours to keep), art design ideas, distribution plans, and cost estimates — Ask for project recommendations.